Svelte in Steel: The Minolta Vectis 300

Svelte in Steel: The Minolta Vectis 300

It may be the three letters that the film photographic community wishes to forget the most, or at least the three letters that have been most forgotten...

A P S

Promised to be the next generation of film format that would be able to adopt all that technology had to offer at the time, the Advanced Photo System, which debuted in 1996, turned out to be much ado about nothing.  Largely aimed at the casual consumer market, the 24mm wide film format enabled multiple print formats from the same roll, title and data printing on print backs, mid-roll changes, and data exchanges for optimal print quality.

After a somewhat rocky start of getting the infrastructure in place to APS film across the country, the APS film format briefly made inroads into share of the film photography market in the late 1990's, before the full scale advent of consumer digital camera imaging, which tore deeply into its market share.  The film format officially held on to about 2011 before being discontinued.  

The reasons for the failure of APS are many, and since the internet has been around for its entire history, there is much written online to document the timeline of the rise and fall of the format. Today, there is little in the way of nostalgia for the format; in fact there is often downright resentment for it being a "gimmick" to which the camera and film manufactures placed their attention instead of the existing formats.  Still, some of the best features of the format made their way into the last models of 35mm cameras, or were adopted and refined in digital formats popular today.  

While a handful of consumers may stubbornly shoot their APS cameras and remaining stock, there seems little in the way of nostalgia for the format or the cameras which defined it.  The result is that for the savvy shooter, there are a nice mix of interesting bargains available in APS.  Film of still quite usable vintage can be had for under $3 per roll online, while some nicely featured APS cameras are a great bargain on the used market.  This is just one such camera...




While there were some APS cameras with a robust feature set similar to semi-pro cameras in 35mm, it was generally a consumer level dominated format, and the Minolta Vectis 300 was among the APS cameras on the ultra-compact end of the line.  Little did I know when I bought it that it was a pioneer of sorts, being the first consumer product made using techniques of stamping stainless steel parts.  The result is a particularly handsome product with fluted lines that mimic art deco cameras of the early days of film photography, but sheathed in a stainless steel finish that is completely contemporary in look.  


"Grandpa, is that you?!?" said the large refrigerator to the tiny camera.

Starting up and examining an Vectis 300, it becomes pretty obvious that it was designed with a consumer market in mind.  It seems more designed to be a well protected tag-along that can be tucked into pants or purse than a vehicle for creative options photographically. This is reinforced to a large degree by the very simple user interface that consists of the typical "fill flash/red eye flash/no flash" button plus a self-timer button, as well as the essential zoom buttons.

This is not to say that the camera is entirely shabby in its specifications.  The camera does offer a minimum focusing distance of 40mm, which is quite suitable for some macro applications. Though the 24-70mm lens is slow at about f/5.7 on the wide end (which only gets worse as the camera is zoomed outward), a maximum shutter speed of 8 seconds would certainly seem helpful for low light photos when tripod mounted.  The camera also offers a "night portrait" mode, a fairly common feature around the time the camera was made, to help burn in dark backdrop settings for flash photos. 

The main aspects that distinguish the 1999 vintage Vectis 300 from the typical 35mm point and shoot of the same time period are a smaller size form factor as well the presence of a small switch next to the viewfinder to mask (and denote) the three different aspect ratios of the APS format: Classic (designed for 4x6 printing), High (designed for 4x7 printing) and Panoramic (designed for 4x10 printing).  To my knowledge the ability to print in these three separate formats has almost entirely vanished since the discontinuation of the format, but was once a signature feature of the APS format.



Few buttons control the Minolta Vectis 300, and they are all conveniently located in a proximate location on the top rear of the camera.

Admittedly. the shooting experience with the Vectis 300 was a bit lacking.  Having shot with other 35mm point and shoot cameras of the era which often feature spot meter modes or even multiple exposures, I often felt stymied by the very limited feature set of the Vectis 300.  I often felt like I had little say in being able to do anything to sway the decisions made with regard to focus and exposure of the images I was taking.  This lack of involvement in the process only dampened my enthusiasm for the Vectis 300.  It was a feeling pretty similar to that of using the Yashica T2.